GENIUS OF A DIFFERENT HUE (in production)
In a world where Black culture has been transformed into mainstream culture, we explore the admen and adwomen who made that transformation possible. The film explores the colorful creative geniuses around the country, then and now, who continue to fight and change the perception of Blacks in America through advertising.
Genius of a Different Hue, a feature-length documentary currently in development with Kartemquin Films, will explore how Black culture has been shaped by admen and adwomen in the past and present, from the exploitation of Aunt Jemima to the exaltation of Lebron James and all the steps in between. Through reenactments, interviews with creative professionals and cultural icons, this film will provide an incredibly comprehensive look at the phenomenon, business, art, and genius of Black advertising in America.
Director: Keith Purvis . Cinematographer + Producer: Darryl Parham Producer: Dan Rybicky Public Relations + Producer: Heidi K. Pearson Executive Producer: Brenda Robinson